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電子書(shū)營(yíng)銷，被遺忘的營(yíng)銷秘密武器

電子書(shū)營(yíng)銷是一種被遺忘的營(yíng)銷秘密武器，它可以幫助企業(yè)獲得更多的曝光率和潛在客戶。電子書(shū)是一種便攜式的數(shù)字文件，通常包含了某個(gè)主題的詳細(xì)信息，例如：行業(yè)白皮書(shū)、產(chǎn)品說(shuō)明書(shū)等。通過(guò)提供有用的信息，企業(yè)可以建立自己的品牌形象，并吸引更多的目標(biāo)客戶。以下是一些電子書(shū)營(yíng)銷的優(yōu)勢(shì)和推廣方法：優(yōu)勢(shì)： 1. 與紙質(zhì)書(shū)籍相比，電子書(shū)的成本更低，能夠節(jié)約印刷和郵寄的費(fèi)用。 2. 電子書(shū)可以通過(guò)網(wǎng)絡(luò)分享，多次使用，無(wú)限制下載，使企業(yè)得到更好的曝光。 3. 通過(guò)電子書(shū)中所提供的有用的信息，企業(yè)可以吸引目標(biāo)客戶并建立形象。推廣方法： 1. 提供免費(fèi)下載：通過(guò)提供免費(fèi)電子書(shū)的下載，吸引更多的目標(biāo)客戶并建立信任。 2. 共享內(nèi)容：將電子書(shū)的內(nèi)容發(fā)布在博客、社交媒體或論壇上與其他行業(yè)專家分享，提升曝光率。 3. 與客戶和合作伙伴分享：將電子書(shū)發(fā)送給客戶和合作伙伴，建立更強(qiáng)的合作關(guān)系。總之，電子書(shū)是一個(gè)可以增加曝光率，提升品牌形象，吸引潛在客戶的利器。在一個(gè)數(shù)字化的時(shí)代，企業(yè)必須跟上潮流，善于利用電子書(shū)進(jìn)行營(yíng)銷。

Public @ 2023-06-23 02:00:19

文章?tīng)I(yíng)銷 – 網(wǎng)絡(luò)營(yíng)銷十技之二

網(wǎng)絡(luò)營(yíng)銷十技之二：文章?tīng)I(yíng)銷文章?tīng)I(yíng)銷大家恐怕都覺(jué)得已經(jīng)很了解了，不就是軟文嗎？不過(guò)還是有一些感想，愿意和大家交流一下。文章?tīng)I(yíng)銷就和軟文差不多，寫一些對(duì)其他人有幫助的文章，希望其他站長(zhǎng)轉(zhuǎn)載，帶來(lái)幾方面的好處：1）轉(zhuǎn)載時(shí)保留的鏈接可以提高自己網(wǎng)站的權(quán)威度和搜索排名。2）轉(zhuǎn)載時(shí)保留的鏈接可以帶來(lái)直接點(diǎn)擊流量。3）就算轉(zhuǎn)載時(shí)沒(méi)有鏈接，作者名字也可以幫你提高知名度。當(dāng)然前提是，站長(zhǎng)們轉(zhuǎn)載時(shí)至少得保留原作者的名

Public @ 2010-07-27 15:49:40

事件營(yíng)銷 – 網(wǎng)絡(luò)營(yíng)銷十技之九

網(wǎng)絡(luò)營(yíng)銷十技之九：事件營(yíng)銷事件營(yíng)銷現(xiàn)在越來(lái)越常用，而且效果也很好。事件營(yíng)銷所產(chǎn)生的推動(dòng)力，往往比其他營(yíng)銷手法要強(qiáng)的多。什么是事件營(yíng)銷？通俗點(diǎn)說(shuō)，事件營(yíng)銷指的是為了推廣目標(biāo)A，不是直接去推廣目標(biāo)A，而是找出一些有新聞價(jià)值的事件B1-Bn，來(lái)轉(zhuǎn)彎抹角的營(yíng)銷事件A。說(shuō)有新聞價(jià)值可能有點(diǎn)太嚴(yán)重，只要能吸引眼球，大家喜歡看，喜歡知道，這樣的事件就夠了。A和B大部分情況下是不重合的，有的時(shí)候也可能是同一件事。

Public @ 2013-06-09 15:49:43

電子書(shū)營(yíng)銷，被遺忘的營(yíng)銷秘密武器

電子書(shū)營(yíng)銷是一種被許多企業(yè)忽視的營(yíng)銷方式，但它實(shí)際上是一種非常有效的營(yíng)銷工具。以下是幾種電子書(shū)營(yíng)銷的秘密武器： 1. 專業(yè)知識(shí)分享電子書(shū)可以讓企業(yè)分享自己在某一領(lǐng)域的專業(yè)知識(shí)，吸引讀者通過(guò)電子書(shū)了解自己的業(yè)務(wù)和產(chǎn)品，對(duì)企業(yè)的品牌和形象建設(shè)有很大幫助。 2. 宣傳品利用電子書(shū)的特點(diǎn)和營(yíng)銷手法，將其打造成為一種宣傳品，傳播企業(yè)文化和品牌形象。 3. 潛在客戶引導(dǎo) 通過(guò)電子書(shū)的內(nèi)容和樣式

Public @ 2023-06-14 02:00:46

電子書(shū)營(yíng)銷，被遺忘的營(yíng)銷秘密武器

互聯(lián)網(wǎng)營(yíng)銷的手段多種多樣，那么問(wèn)題來(lái)了，互聯(lián)網(wǎng)營(yíng)銷手段到底哪家強(qiáng)？家喻戶曉的就是搜索營(yíng)銷為代表的SEO、SEM，還有社會(huì)化媒體（SNS）為代表的微博、微信等，還有就是DSP、RTB等付費(fèi)形式的推廣方式。還有一種營(yíng)銷秘密武器快被人遺忘了，這就是電子書(shū)營(yíng)銷，為什么在今天重新提起電子營(yíng)銷呢？因?yàn)樵谏鐣?huì)化媒體興起、內(nèi)容營(yíng)銷主宰的時(shí)代，電子書(shū)營(yíng)銷的優(yōu)勢(shì)變得越來(lái)越明顯。首先說(shuō)一下我以為的互聯(lián)網(wǎng)營(yíng)銷的架構(gòu)，再來(lái)

Public @ 2013-08-28 15:50:14

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[ SQL ] SHOW COLUMNS FROM `ob_config` [ RunTime:0.015771s ]
[ SQL ] SELECT * FROM `ob_config` [ RunTime:0.014762s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_config', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 25, 'extra' => NULL, ) ]
[ SQL ] SHOW COLUMNS FROM `ob_hook` [ RunTime:0.018481s ]
[ SQL ] SELECT `id`,`name`,`addon_list` FROM `ob_hook` [ RunTime:0.014601s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_hook', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 3, 'extra' => NULL, ) ]
[ SQL ] SHOW COLUMNS FROM `ob_article` [ RunTime:0.016162s ]
[ SQL ] SELECT * FROM `ob_article` WHERE `id` = 9294 LIMIT 1 [ RunTime:0.014600s ]
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[ SQL ] select * from `ob_article_tongji` where category_id=12 and mark_type='cate' order by times desc limit 15 [ RunTime:0.019662s ]
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[ SQL ] select * from `ob_article_tongji` where category_id=12 and mark_type='tags' order by times desc limit 100 [ RunTime:0.015150s ]
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[ SQL ] select * from `ob_article_tongji` where category_id=12 and mark_type='tags' order by rand() limit 30 [ RunTime:0.015338s ]
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[ SQL ] SELECT * FROM `ob_article` WHERE `id` = 9294 LIMIT 1 [ RunTime:0.014705s ]
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[ SQL ] update `ob_article` set views=views+1 where id=9294 [ RunTime:0.017572s ]
[ SQL ] SELECT COUNT(*) AS tp_count FROM `ob_article` WHERE `category_id` = 12 AND `cate` = '威海網(wǎng)絡(luò)營(yíng)銷' AND `status` <> -1 LIMIT 1 [ RunTime:0.023415s ]
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[ SQL ] SELECT * FROM `ob_article` WHERE `category_id` = 12 AND `cate` = '威海網(wǎng)絡(luò)營(yíng)銷' AND `status` <> -1 ORDER BY rand() LIMIT 0,2 [ RunTime:0.032746s ]
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[ SQL ] SELECT COUNT(*) AS tp_count FROM `ob_article` WHERE `category_id` = 12 AND `tags` = '威海電子書(shū)營(yíng)銷' AND `status` <> -1 LIMIT 1 [ RunTime:0.021402s ]
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[ SQL ] SELECT * FROM `ob_article` WHERE `category_id` = 12 AND `tags` = '威海電子書(shū)營(yíng)銷' AND `status` <> -1 ORDER BY rand() LIMIT 0,2 [ RunTime:0.039780s ]
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0.543903s

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電子書(shū)營(yíng)銷，被遺忘的營(yíng)銷秘密武器

文章?tīng)I(yíng)銷 – 網(wǎng)絡(luò)營(yíng)銷十技之二

事件營(yíng)銷 – 網(wǎng)絡(luò)營(yíng)銷十技之九

電子書(shū)營(yíng)銷，被遺忘的營(yíng)銷秘密武器

電子書(shū)營(yíng)銷，被遺忘的營(yíng)銷秘密武器

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電子書(shū)營(yíng)銷，被遺忘的營(yíng)銷秘密武器

文章?tīng)I(yíng)銷 – 網(wǎng)絡(luò)營(yíng)銷十技之二

事件營(yíng)銷 – 網(wǎng)絡(luò)營(yíng)銷十技之九

電子書(shū)營(yíng)銷，被遺忘的營(yíng)銷秘密武器

電子書(shū)營(yíng)銷，被遺忘的營(yíng)銷秘密武器

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電子書(shū)營(yíng)銷，被遺忘的營(yíng)銷秘密武器

電子書(shū)營(yíng)銷，被遺忘的營(yíng)銷秘密武器