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如何運營和推廣資訊類網(wǎng)站

要運營和推廣資訊類網(wǎng)站，可以采取以下策略： 1. 提供優(yōu)質(zhì)內(nèi)容：確保網(wǎng)站上的資訊內(nèi)容準確、及時、有價值，并且符合讀者的需求。優(yōu)質(zhì)的內(nèi)容能夠吸引用戶訪問和留存，并增加網(wǎng)站的口碑和影響力。 2. SEO優(yōu)化：優(yōu)化網(wǎng)站的搜索引擎排名，以提高網(wǎng)站的曝光度。通過關鍵詞研究、合理設置頁面標題、描述和網(wǎng)站結(jié)構等方式，使得網(wǎng)站在搜索引擎中獲得更好的排名。 3. 社交媒體營銷：利用社交媒體平臺進行推廣，包括創(chuàng)建專頁、發(fā)布資訊內(nèi)容、與用戶互動等。在適合的平臺上建立網(wǎng)站的品牌形象，并與讀者積極互動，增加網(wǎng)站的曝光度和傳播范圍。 4. 廣告投放：通過在其他網(wǎng)站上投放廣告，吸引用戶點擊訪問?？梢赃x擇在相關領域的網(wǎng)站、論壇、新聞媒體等投放廣告，以增加網(wǎng)站的流量和知名度。 5. 合作推廣：與其他網(wǎng)站、博主、媒體等建立合作關系，合作推出一些聯(lián)合活動、互聯(lián)互通的推廣方式。通過互相引流、互換鏈接等方式，擴大網(wǎng)站的受眾群體。 6. 數(shù)據(jù)分析和優(yōu)化：定期分析網(wǎng)站的訪問流量、用戶行為等數(shù)據(jù)，優(yōu)化網(wǎng)站的布局、內(nèi)容和推廣策略。根據(jù)數(shù)據(jù)反饋，調(diào)整策略和優(yōu)化網(wǎng)站，以提高用戶體驗和轉(zhuǎn)化率。 7. 用戶參與和口碑營銷：鼓勵用戶進行互動和參與，通過評論、分享、點贊等方式，增加網(wǎng)站的曝光度和口碑。同時，及時回應用戶的反饋和需求，建立良好的用戶關系和口碑。

Public @ 2023-07-29 17:00:34

提高內(nèi)容類網(wǎng)站粘度的常見方法

網(wǎng)站粘度，指的是用戶對網(wǎng)站的重復使用度（依賴度、忠誠度），網(wǎng)站粘度越高，越能體現(xiàn)網(wǎng)站價值。眾所周知，服務類（例如游戲、工具等）網(wǎng)站的粘度通常都非常高，而內(nèi)容類網(wǎng)站（例如博客）的粘度就相對較低，我們知道，網(wǎng)站的運營推廣可以獲得外部流量，但如何降低其彈出率，提高獨立用戶每次訪問頁數(shù)，提高網(wǎng)站粘度，是一門很值得研究的問題，下面是我總結(jié)的一些內(nèi)容類網(wǎng)站提高網(wǎng)站粘度的常見方法。1、內(nèi)容建設“內(nèi)容為王”一直是

Public @ 2011-11-24 15:57:21

我如何運營博客網(wǎng)站

作者：魏武揮本文發(fā)表于07年5月號的《東方企業(yè)家》，標題為“我如何運營博客網(wǎng)站”身為一個網(wǎng)站的運營者，怎樣去運營似乎不是一個問題。將技術流程明確下來，將網(wǎng)站搭建起來，然后以用戶為中心，其他一切便紛至沓來？那么，究竟什么叫以用戶為中心？大多數(shù)網(wǎng)站，并不像搜索引擎那樣面對所有的互聯(lián)網(wǎng)用戶。事實上，總歸有那么一部分用戶永遠不會成為你的用戶。究竟該如何取舍？這其實才是運營官必須要解決的問題。很多人是這樣

Public @ 2019-05-28 15:40:53

利用成功學思維做好網(wǎng)站運營

1. 設定明確的目標：網(wǎng)站運營需要設定明確的長期和短期目標，以便為將來的計劃和決策提供方向。目標應該明確、可實現(xiàn)和可度量，并且與業(yè)務計劃緊密匹配。將目標分解為一系列可行的目標，并監(jiān)測進展情況。 2. 確定關鍵績效指標：監(jiān)測和評估網(wǎng)站運營成果的關鍵績效指標包括流量、轉(zhuǎn)化、營收等。這些指標應該與設定的目標相一致，并在整個過程中進行細致的跟蹤和監(jiān)控。這些數(shù)據(jù)有助于評估現(xiàn)有策略和決策的有效性，從而進

Public @ 2023-04-08 14:51:24

1分鐘分析目標人群畫像流程圖

1. 確定目標人群：根據(jù)產(chǎn)品或服務的性質(zhì)、品牌定位和市場需求等，確定目標人群。 2. 收集數(shù)據(jù)：根據(jù)目標人群的特征，收集相關的數(shù)據(jù)，包括年齡、性別、教育背景、職業(yè)、收入、興趣愛好等。 3. 挖掘數(shù)據(jù)：利用數(shù)據(jù)分析工具，對收集的數(shù)據(jù)進行挖掘和分析。 4. 發(fā)現(xiàn)特征：在數(shù)據(jù)分析過程中，發(fā)現(xiàn)與目標人群相關的特征和趨勢。 5. 畫像構建：根據(jù)收集的數(shù)據(jù)和分析結(jié)果，構建目標人群的畫像，包括人物形象、

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[ DB ] CONNECT:[ UseTime:0.020366s ] mysql:dbname=briline.net;host=106.14.77.182;port=3306;charset=utf8
[ SQL ] SHOW COLUMNS FROM `ob_article` [ RunTime:0.014990s ]
[ SQL ] SELECT * FROM `ob_article` WHERE `id` = 10106 LIMIT 1 [ RunTime:0.014256s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article', 'type' => 'const', 'possible_keys' => 'PRIMARY', 'key' => 'PRIMARY', 'key_len' => '4', 'ref' => 'const', 'rows' => 1, 'extra' => NULL, ) ]
[ SQL ] select * from `ob_article_tongji` where category_id=12 and mark_type='cate' order by times desc limit 15 [ RunTime:0.014137s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article_tongji', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 608, 'extra' => 'Using where; Using filesort', ) ]
[ SQL ] select * from `ob_article_tongji` where category_id=12 and mark_type='tags' order by times desc limit 100 [ RunTime:0.016497s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article_tongji', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 608, 'extra' => 'Using where; Using filesort', ) ]
[ SQL ] select * from `ob_article_tongji` where category_id=12 and mark_type='tags' order by rand() limit 30 [ RunTime:0.015005s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article_tongji', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 608, 'extra' => 'Using where; Using temporary; Using filesort', ) ]
[ SQL ] SELECT * FROM `ob_article` WHERE `id` = 10106 LIMIT 1 [ RunTime:0.013813s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article', 'type' => 'const', 'possible_keys' => 'PRIMARY', 'key' => 'PRIMARY', 'key_len' => '4', 'ref' => 'const', 'rows' => 1, 'extra' => NULL, ) ]
[ SQL ] update `ob_article` set views=views+1 where id=10106 [ RunTime:0.016805s ]
[ SQL ] SELECT COUNT(*) AS tp_count FROM `ob_article` WHERE `category_id` = 12 AND `cate` = '威海網(wǎng)站運營' AND `status` <> -1 LIMIT 1 [ RunTime:0.025209s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 8035, 'extra' => 'Using where', ) ]
[ SQL ] SELECT * FROM `ob_article` WHERE `category_id` = 12 AND `cate` = '威海網(wǎng)站運營' AND `status` <> -1 ORDER BY rand() LIMIT 0,2 [ RunTime:0.045591s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 8035, 'extra' => 'Using where; Using temporary; Using filesort', ) ]
[ SQL ] SELECT COUNT(*) AS tp_count FROM `ob_article` WHERE `category_id` = 12 AND `tags` = '威海網(wǎng)站運營' AND `status` <> -1 LIMIT 1 [ RunTime:0.025127s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 8035, 'extra' => 'Using where', ) ]
[ SQL ] SELECT * FROM `ob_article` WHERE `category_id` = 12 AND `tags` = '威海網(wǎng)站運營' AND `status` <> -1 ORDER BY rand() LIMIT 0,2 [ RunTime:0.078062s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 8035, 'extra' => 'Using where; Using temporary; Using filesort', ) ]

0.472873s